A/B Testing
Compare two versions of a design to determine which performs better against specific metrics.
Budget
mediumTimeline
mediumTeam Size
smallGoals
evaluation
Pros
- ✓ Provides quantitative data
- ✓ Tests with real users in production
- ✓ Can measure business impact directly
- ✓ Reduces opinion-based decisions
Cons
- × Requires significant traffic for statistical significance
- × Limited to comparing specific variations
- × May not reveal why users prefer one version
- × Technical implementation can be complex
Example Use Case
Testing two different checkout button designs to see which results in higher conversion rates.
Additional Use Cases
- • Button design comparison
- • Layout alternatives
- • Copy testing
- • Feature presentation