Research Methods
A comprehensive collection of UX research methods to help you make better design decisions.
Compare two versions of a design to determine which performs better against specific metrics.
Assess how well a product can be used by people with disabilities and ensure compliance with accessibility standards like WCAG.
Analyze quantitative data from digital products to understand user behavior patterns and identify issues.
Understand how users categorize and organize information to improve information architecture.
Step-by-step evaluation of a task flow from a user's perspective to identify usability issues.
Evaluate competitors' products to identify industry standards, best practices, and opportunities for differentiation.
Evaluate early-stage ideas, wireframes, or prototypes with users before development.
Systematically inventory and evaluate content to identify gaps, redundancies, and improvement opportunities across digital channels.
Observe and interview users in their natural environment while they perform tasks to understand context of use.
Visualize the end-to-end experience of users across touchpoints to identify pain points and opportunities.
Systematically evaluate the consistency, usability, and effectiveness of a design system across digital products.
Evaluate emotional responses and preferences for design alternatives using card sorting or other techniques.
Collect user experiences over time through self-reported entries to understand long-term usage patterns.
Measure where users look on a screen to understand visual attention and cognitive processing.
Observe users in their natural environment to understand real-world behaviors.
Measure where users first click when attempting a task to evaluate navigation intuitiveness.
Show users a design for five seconds and then ask what they recall to evaluate first impressions and clarity.
Facilitated discussions with multiple users to gather diverse opinions and insights.
Expert review of a product against established usability principles to identify potential issues.
Collaborative sessions that bring together diverse users, designers, and stakeholders to identify and address accessibility and inclusion challenges.
Test multiple variables simultaneously to determine optimal combinations for achieving specific goals.
Involves users directly in the design process to create solutions that meet their needs.
Create research-based representations of key user types to guide design decisions and build empathy.
Evaluate interactive mockups of a product before full development to validate concepts and interactions.
Conduct usability testing with users in different locations while actively guiding the session.
Collect usability data from users completing tasks on their own time without a moderator present.
Map the entire service delivery process, including customer-facing touchpoints and behind-the-scenes operations.
Collect quantitative and qualitative data from a large number of users through structured questionnaires.
Break down user tasks into steps to understand workflows and identify optimization opportunities.
Evaluate the findability of content within a hierarchical structure without visual design influence.
Observe real users completing tasks with your product to identify usability issues, pain points, and opportunities for improvement.
One-on-one conversations with users to gather in-depth insights about their needs, behaviors, and pain points.
Evaluate the usability and effectiveness of voice-based interfaces like voice assistants, IVR systems, and voice commands.