Card Sorting

Understand how users categorize and organize information to improve information architecture.

Budget

low

Timeline

short

Team Size

single

Goals

information_architecture exploratory

Pros

  • ✓ Reveals users' mental models
  • ✓ Can be conducted remotely
  • ✓ Relatively inexpensive
  • ✓ Available as open or closed sorting

Cons

  • × May require large sample sizes for validity
  • × Analysis can be time-consuming
  • × Results may vary between user groups

Example Use Case

Determining how to organize product categories in an e-commerce website navigation.

Additional Use Cases

  • • Website navigation
  • • App menu structure
  • • Content categorization
  • • Feature grouping