Competitive Analysis

Evaluate competitors' products to identify industry standards, best practices, and opportunities for differentiation.

Budget

low

Timeline

medium

Team Size

single

Goals

exploratory evaluation

Pros

  • ✓ Identifies market gaps and opportunities
  • ✓ Establishes industry benchmarks
  • ✓ Informs product strategy
  • ✓ Reveals user expectations

Cons

  • × May lead to imitation rather than innovation
  • × Limited to publicly available information
  • × Competitors may not represent best practices
  • × Requires regular updates as market changes

Example Use Case

Analyzing the onboarding flows of five competing financial apps to identify best practices and differentiation opportunities.

Additional Use Cases

  • • Feature comparison
  • • UX benchmarking
  • • Market positioning
  • • Pricing strategy