Concept Testing

Evaluate early-stage ideas, wireframes, or prototypes with users before development.

Research Classification

Research Type

Attitudinal Behavioral

Behavioral: Focuses on what people do: their actual behaviors and actions.

Data Type

Qualitative Quantitative

Qualitative: Collects non-numerical data like observations, interviews, and open-ended responses.

Requirements

Budget

medium

Moderate investment needed

Timeline

short

1-2 weeks

Team Size

small

Works with 2-3 people

Research Goals

exploratory evaluation

Pros & Cons

Pros

  • ✓ Prevents wasted development effort
  • ✓ Early feedback on ideas
  • ✓ Can be conducted remotely

Cons

  • × Users may struggle with low-fidelity concepts
  • × Limited to early-stage feedback

Use Cases

Example Scenario

Testing a low-fidelity wireframe of a new dashboard before investing in development.

Additional Applications

  • • Wireframe testing
  • • Feature validation
  • • New product ideas