Concept Testing

Evaluate early-stage ideas, wireframes, or prototypes with users before development.

Budget

medium

Timeline

short

Team Size

small

Goals

exploratory evaluation

Pros

  • ✓ Prevents wasted development effort
  • ✓ Early feedback on ideas
  • ✓ Can be conducted remotely

Cons

  • × Users may struggle with low-fidelity concepts
  • × Limited to early-stage feedback

Example Use Case

Testing a low-fidelity wireframe of a new dashboard before investing in development.

Additional Use Cases

  • • Wireframe testing
  • • Feature validation
  • • New product ideas