Content Audit

Systematically inventory and evaluate content to identify gaps, redundancies, and improvement opportunities across digital channels.

Research Classification

Research Type

Attitudinal Behavioral

Behavioral: Focuses on what people do: their actual behaviors and actions.

Data Type

Qualitative Quantitative

Qualitative: Collects non-numerical data like observations, interviews, and open-ended responses.

Requirements

Budget

medium

Moderate investment needed

Timeline

medium

2-4 weeks

Team Size

small

Works with 2-3 people

Research Goals

information_architecture evaluation

Pros & Cons

Pros

  • ✓ Creates comprehensive content inventory and assessment
  • ✓ Identifies outdated, inaccurate, or inconsistent content
  • ✓ Informs content strategy and governance
  • ✓ Supports information architecture improvements and migrations
  • ✓ Reveals content performance patterns when combined with analytics

Cons

  • × Time-consuming and labor-intensive for large sites or multiple channels
  • × Can become outdated quickly without maintenance processes
  • × Requires subject matter expertise to evaluate content quality
  • × May need specialized tools for large sites or complex content ecosystems
  • × Difficult to assess some qualitative aspects like tone and brand alignment

Use Cases

Example Scenario

Auditing all content on a corporate website to identify outdated information, redundancies, gaps, and compliance issues before a redesign, resulting in a content strategy and migration plan.

Additional Applications

  • • Website content inventory and quality assessment
  • • Documentation review and gap analysis
  • • Content migration planning for redesigns
  • • Messaging consistency across channels
  • • Regulatory compliance verification