Desirability Studies

Evaluate emotional responses and preferences for design alternatives using card sorting or other techniques.

Budget

medium

Timeline

short

Team Size

small

Goals

evaluation generative

Pros

  • ✓ Measures emotional appeal of designs
  • ✓ Helps select between design alternatives
  • ✓ Provides insights into brand perception
  • ✓ Complements usability testing

Cons

  • × Subjective responses can be difficult to quantify
  • × May not reflect actual usage behavior
  • × Cultural differences can affect results
  • × Requires careful facilitation

Example Use Case

Using Microsoft's Product Reaction Cards to evaluate users' emotional responses to different visual design directions for a brand redesign.

Additional Use Cases

  • • Visual design evaluation
  • • Brand perception testing
  • • Product comparison
  • • Marketing material testing