First Click Testing

Measure where users first click when attempting a task to evaluate navigation intuitiveness.

Research Classification

Research Type

Attitudinal Behavioral

Behavioral: Focuses on what people do: their actual behaviors and actions.

Data Type

Qualitative Quantitative

Qualitative: Collects non-numerical data like observations, interviews, and open-ended responses.

Requirements

Budget

low

Minimal resources required

Timeline

short

1 week

Team Size

single

Can be conducted by one person

Research Goals

usability evaluation

Pros & Cons

Pros

  • ✓ Quick to set up and analyze
  • ✓ Predicts task success rate
  • ✓ Can be conducted remotely
  • ✓ Identifies navigation issues early

Cons

  • × Limited to initial interaction only
  • × Doesn't evaluate full task completion
  • × May require context for realistic results

Use Cases

Example Scenario

Testing whether users can find the 'Add to Cart' button on a product page by tracking their first click.

Additional Applications

  • • Navigation testing
  • • Call-to-action evaluation
  • • Homepage effectiveness