First Click Testing

Measure where users first click when attempting a task to evaluate navigation intuitiveness.

Budget

low

Timeline

short

Team Size

single

Goals

usability evaluation

Pros

  • ✓ Quick to set up and analyze
  • ✓ Predicts task success rate
  • ✓ Can be conducted remotely
  • ✓ Identifies navigation issues early

Cons

  • × Limited to initial interaction only
  • × Doesn't evaluate full task completion
  • × May require context for realistic results

Example Use Case

Testing whether users can find the 'Add to Cart' button on a product page by tracking their first click.

Additional Use Cases

  • • Navigation testing
  • • Call-to-action evaluation
  • • Homepage effectiveness