Five-Second Test
Show users a design for five seconds and then ask what they recall to evaluate first impressions and clarity.
Budget
lowTimeline
shortTeam Size
singleGoals
evaluation usability
Pros
- ✓ Quick to set up and execute
- ✓ Tests immediate impressions
- ✓ Evaluates visual hierarchy
- ✓ Identifies clarity issues
Cons
- × Limited to first impressions only
- × Doesn't test interaction or usability
- × Results can be subjective
- × May miss deeper issues
Example Use Case
Testing whether users can understand the purpose of a landing page and recall key messages after viewing it for only five seconds.
Additional Use Cases
- • Homepage clarity
- • Landing page effectiveness
- • Value proposition testing
- • Brand perception