Focus Groups
Facilitated discussions with multiple users to gather diverse opinions and insights.
Budget
mediumTimeline
shortTeam Size
smallGoals
exploratory evaluation
Pros
- ✓ Gathers diverse perspectives
- ✓ Encourages discussion and debate
- ✓ Quick turnaround for insights
Cons
- × Can be dominated by vocal participants
- × Groupthink may influence responses
- × Requires skilled moderation
Example Use Case
Understanding how different customer segments perceive a new product idea.
Additional Use Cases
- • Concept testing
- • Brand perception
- • Feature brainstorming