Focus Groups
Facilitated discussions with multiple users to gather diverse opinions and insights.
Research Classification
Research Type
Attitudinal Behavioral
Behavioral: Focuses on what people do: their actual behaviors and actions.
Data Type
Qualitative Quantitative
Qualitative: Collects non-numerical data like observations, interviews, and open-ended responses.
Requirements
Budget
mediumModerate investment needed
Timeline
short1-2 weeks
Team Size
smallWorks with 2-3 people
Research Goals
exploratory evaluation
Pros & Cons
Pros
- ✓ Gathers diverse perspectives
- ✓ Encourages discussion and debate
- ✓ Quick turnaround for insights
Cons
- × Can be dominated by vocal participants
- × Groupthink may influence responses
- × Requires skilled moderation
Use Cases
Example Scenario
Understanding how different customer segments perceive a new product idea.
Additional Applications
- • Concept testing
- • Brand perception
- • Feature brainstorming