Persona Development
Create research-based representations of key user types to guide design decisions and build empathy.
Budget
mediumTimeline
mediumTeam Size
smallGoals
exploratory generative
Pros
- ✓ Builds team empathy for users
- ✓ Provides design focus and direction
- ✓ Helps prioritize features and needs
- ✓ Creates shared understanding of users
Cons
- × Can become outdated without maintenance
- × May oversimplify complex user groups
- × Risk of creating stereotypes
- × Requires solid research foundation
Example Use Case
Developing personas for a healthcare app to represent different types of patients and healthcare providers who will use the system.
Additional Use Cases
- • User archetypes
- • Behavioral personas
- • Role-based personas
- • Proto-personas