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Prototype Testing

Evaluate interactive mockups of a product before full development to validate concepts and interactions.

Research Classification

Research Type

Attitudinal Behavioral

Behavioral: Focuses on what people do: their actual behaviors and actions.

Data Type

Qualitative Quantitative

Qualitative: Collects non-numerical data like observations, interviews, and open-ended responses.

Requirements

Budget

medium

Moderate investment needed

Timeline

short

1-3 weeks

Team Size

small

Works with 2-3 people

Research Goals

evaluation usability

Pros & Cons

Pros

  • Validates concepts before development
  • Identifies usability issues early
  • Iterative and cost-effective
  • Can test multiple design directions

Cons

  • × Limited functionality may affect realism
  • × Users may focus on visual design over function
  • × Prototype creation requires time investment
  • × May not account for technical constraints

Use Cases

Example Scenario

Testing an interactive prototype of a mobile app checkout process to validate the flow before development.

Additional Applications

  • Interactive wireframes
  • Click-through mockups
  • High-fidelity prototypes
  • New feature validation