Surveys

Collect quantitative and qualitative data from a large number of users through structured questionnaires.

Budget

low

Timeline

short

Team Size

single

Goals

exploratory evaluation

Pros

✓ Reaches large sample sizes
✓ Cost-effective data collection
✓ Can combine qualitative and quantitative questions
✓ Easy to distribute remotely

Cons

× Limited depth of insights
× Self-reported data may be inaccurate
× Question design affects data quality
× Survey fatigue can impact completion rates

Example Use Case

Surveying existing customers to prioritize features for the next product release.

Additional Use Cases

• Customer satisfaction measurement
• Feature prioritization
• Demographic research
• Preference gathering