Usability Testing

Observe real users completing tasks with your product to identify usability issues, pain points, and opportunities for improvement.

Budget

medium

Timeline

medium

Team Size

small

Goals

usability evaluation

Pros

  • ✓ Provides direct observation of user behavior and challenges
  • ✓ Identifies specific usability issues with actionable insights
  • ✓ Can be conducted remotely or in-person with various fidelity levels
  • ✓ Combines qualitative insights with quantitative metrics
  • ✓ Builds empathy among stakeholders through direct user observation

Cons

  • × Requires careful participant recruitment for representative results
  • × Might not reveal deeper behavioral patterns or long-term usage issues
  • × Can be time-consuming to prepare, conduct, and analyze properly
  • × Lab settings may not reflect natural usage environments
  • × Observer effect may influence participant behavior

Example Use Case

Testing a new checkout flow for an e-commerce website with 8-10 representative users to identify friction points, confusion, and errors, resulting in a prioritized list of usability improvements.

Additional Use Cases

  • • E-commerce checkout flow optimization
  • • User registration and onboarding evaluation
  • • Navigation and information architecture testing
  • • Form completion and error handling assessment
  • • Cross-device experience testing