User Interviews

One-on-one conversations with users to gather in-depth insights about their needs, behaviors, and pain points.

Budget

medium

Timeline

short

Team Size

small

Goals

exploratory evaluation

Pros

  • ✓ Provides rich qualitative data
  • ✓ Builds empathy with users
  • ✓ Allows for follow-up questions
  • ✓ Can be conducted remotely

Cons

  • × Time-consuming to conduct and analyze
  • × Requires skilled interviewers
  • × Self-reported data may differ from actual behavior
  • × Small sample sizes limit generalizability

Example Use Case

Interviewing healthcare professionals to understand their workflow challenges before designing a medical application.

Additional Use Cases

  • • Need-finding research
  • • Problem validation
  • • Experience feedback
  • • Mental model exploration